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This year’s Readers’ Choice Beauty Awards has made two things abundantly clear: Cosmo readers are obsessed with all the latest and greatest beauty products, and they’re loyal to their old favorites too. How do I know, you ask? Well, back in April and May, 155,619 of you cast a whopping 16 million+ (!!) votes in our third-annual Readers’ Choice Beauty Awards survey. Through those votes (and a wild 15,000 write-in responses), you guys deemed 100 different beauty products and treatments your favorites, and nearly one-third of those winning products and treatments were repeat favorites from years past too.

Keep reading for the full list of the 2024 Cosmo Readers’ Choice Beauty Awards winners—complete with honest reviews from readers like you and some mind-blowing stats (like, how 12,000 people voted for this three-time-winning face wash 👀). And feel free to shop ’em while you’re at it, of course.

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MEUCHNER earrings and rings. Zimmermann dress.

The skincare stuff you won’t shut up about

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Left: A.L.C top. Lie Studio earrings. Heaven Mayhem watch. Pistache ring. Right: Cult Gaia top. Sophie Ratner earrings. Eriness bracelet. Pistache ring.
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Your faves for soft, smooth skin from neck to toe

red lips
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What you keep stocked in your makeup bag at all times

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Pistache rings.

The best nail polishes and perfumes, according to you

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Lapointe top. Fry Powers earrings and rings.
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The hair products that make you look forward to wash day


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All the brands and products you *seriously* ride-or-die for

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Lapointe top. Lelet headband. Uncommon Matters earrings.

Our methodology

January 2024: Cosmo’s team of beauty editors and contributors nominate eight standout beauty products across 100 different categories, including makeup, skin, hair, and nails. Our nominations were influenced by trends, top sales, reader shopping habits, social media, and more.

April 2024 to May 2024: Cosmo launches the Readers’ Choice Beauty Awards survey. Readers have six weeks to vote for their favorites in each category or nominate their own winner. Readers provide feedback for their selections as well. In total, 155,619 readers took the survey and 16,028,757 votes were cast.

June 2024 to July 2024: Cosmo beauty editors comb through data from the survey to identify a winning product for all 100 categories.

September 2024: We share the winners and our readers’ thoughts on their beauty favorites with you!

Why trust Cosmopolitan?

Cosmopolitan’s beauty team—featuring deputy beauty director Lauren Balsamo, beauty editor-at-large Julee Wilson, and beauty editor Beth Gillette—have more than two decades of experience in the beauty industry combined. They’re well-versed in every facet of beauty from interviewing countless experts, digging into research and testing the biggest and most-loved products on the internet. Ya know, all for you.

Model Images:
Stylist: Andrea Zendejas. Hair: Rebekah Calo at Nevermind Agency using R+Co. Makeup: Tiffany Patton at Paradis NYC using Dior Beauty. Manicure: Mamie Onishi at See Management using Essie. Models: Hody Yim at APM Models, Mame Anta Wade at Wilhelmina, Sarah Connell at Muse NYC.

Still Life Images:
Photographs by Eli Schmidt. Prop styling: Maria Bevilacqua.

Headshot of Beth Gillette

Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.